Our story
Wear the joke.
Keep the adab.
We make the tees that get our lives — the chai, the dawats, ammi's duas, the December shaadi marathon. Funny enough to send to the cousins group, respectful enough to wear to the masjid car park.
The one rule
Culture is fair game.
The sacred is not.
We'll happily joke about the aunty who asks your salary at a valima, the uncle who reserves the front row at Jummah, and the great biryani-with-aloo debate. That's our shared life, and laughing about it together is half the fun.
What we won't do is make fun of faith itself. People in our illustrations are drawn faceless or from behind, following a long tradition in Muslim art — which also means everyone gets to see their own family in them.
How a tee gets made
From one-liner to your wardrobe
- 01
It starts with a line
Something ammi said. A rishta aunty classic. The sehri alarm nobody hears. If it makes the whole studio laugh — or go quiet and nod — it's a candidate.
- 02
Designed in our own studio
Type is set properly (no AI spelling mistakes), ornaments are drawn to scale, and every palette is checked on light and dark tees so nothing prints dark-on-dark.
- 03
Deen & Adab review
Before anything is printed, it's checked for respect. Jokes about culture pass. Anything that mocks worship or depicts a prophet doesn't.
- 04
Critiqued, then critiqued again
Layout, typography, print quality and brand fit all get a second look. Plenty of designs never make it past this stage, and that's the point.
- 05
Printed in India
On heavyweight combed cotton, checked by hand and packed with care — then sent to your door, hopefully before the next family function.
Made for the family group chat
Designs you'll want to send to your cousins before you've even checked out.
Built to last
Heavyweight combed cotton that survives the dhobi, the washing machine and ammi's inspection.
Fair and simple
Clear prices with GST included, free shipping above ₹599, and 15-day size exchanges.
Find your people.
Five collections, one for every corner of desi Muslim life.